Born in Baja,
Perfected Here.
Raised by the waves. Inspired by Baja. Serving the North Shore since 2010.
Established 2010
The Story So Far
Chapter 01
A Board & A Dream
It all started with a board and a dream. Joseph "Joey" Fullmer spent years chasing monster waves along the coast of Baja, where he fell in love with the simple perfection of authentic Mexican taco stands.
Chapter 02
The First Location
In 2010 Joey brought that passion home. He converted a humble building in Hau'ula into a premium Baja-style taco joint that would change the North Shore forever. The restaurant quickly earned accolades like #1 Fish Tacos from Sunset Magazine and a front-page feature in the Star Advertiser.
Chapter 03
A New Wave
In 2014, Elen joined the ohana, bringing 25 years of family business experience and a background in tourism. She refreshed the restaurant's atmosphere, improved the food, added Brazilian fusion touches, and helped launch the popular Sharks Cove food truck in 2015.
Chapter 04
The Coastal Lifestyle
Today, our menu reflects the coastal lifestyle of Oahu's North Shore and the travels that shaped our love for great tacos. Inspired by Baja fish tacos and the fresh ingredients found across Hawaii, North Shore Tacos brings together casual beachside food and the surf culture that has always been part of our story.
Follow Along
On the 'Gram
Meet the Team
The Crew
Joey Fullmer
Founder / Chef
Joey founded North Shore Tacos in 2010. His leadership and passion for Baja-style flavors created an award-winning menu that earned the #1 Fish Tacos title from Sunset Magazine.
Elen Corazzari
Co-Owner / Operations
Joining in 2014, Elen revamped the restaurant's ambiance and service, and introduced Brazilian fusion dishes. Her innovative strategies led to the launch of our Sharks Cove food truck in 2015.
Tori Piccoli-Wong
Food & Beverage Manager
Born and raised on Oahu, she brings nearly a decade of experience in events, corporate dining, and hospitality. Her dedication to quality service and team culture keeps the ohana running smoothly.
Come Visit
Stay Salty.
Join Us.
Ready to experience the North Shore's legendary Baja flavors? Grab your board and come see us.