Our
Story.

Experience the Essence of Hawaii with Our Authentic Baja Cuisine

Discover the rich history, philosophy, and ethical sourcing behind our authentic Baja cuisine. Dive into the flavors that define Hawaii's North Shore.

Our Journey: From Baja Roots to Hawaii's Favorite Tacos

Sustainability and Ethics: Our Commitment to Local Sourcing

Meet the Passionate Owners Behind Your Favorite Hawaiian Taco Spot

What Diners Say: Rave Reviews from Across the Globe

Meet the History Behind Your Favorite Hawaiian Taco Spot

What Diners Say About Our Food: Rave Reviews from Across the Globe

north shore tacos

since
2010.

After years of surf trips to Mexico, Joey wanted to bring his love for fresh fish tacos from Baja to Hawaii and opened the restaurant in Hau'ula.

A dream
come true.

In 2014 Joey partnered with Elen and after some hard work they opened the food-truck, an additional location at Shark’s Cove in Pupukea, Oahu in May of 2015.

"They decided to set out on a journey to create it themselves."

Fresh Fiesta
Flavors.

We are now a popular quick-service Baja-style restaurant that offers a full range of fresh Mexican food favorites as well as specialty tropical drinks and desserts.

Experience the Essence of Hawaii with Our Authentic Baja Cuisine fresh flavors

fresh local ingredients

from
ocean to
table.

Every day, our fish journey directly from the sea to our kitchen. This allows us to confidently offer the freshest fish tacos throughout Oahu.

Order now

Experience the Essence of Hawaii with Our Authentic Baja Cuisine from ocean to table

honest roots

ethical
sourcing.

We use 100% biodegradable plant based utensils and containers. No plastic. Nothing harmful to the environment.

Our local growers enjoy the benefits provided by foods that are grown, raised and produced in Hawaii.

Their work contributes to our cuisine, to the development of rural communities and respect for the environment.

And, at the same time, promoting culture and a passion for local, healthy gastronomy.

Experience the Essence of Hawaii with Our Authentic Baja Cuisine ethical sourcing pineapples

Experience the Essence of Hawaii with Our Authentic Baja Cuisine ethical sourcing avocados

meet the

creators.

JOSEPH FULLMER

In 2010, Joey transitioned from construction to cuisine, founding North Shore Tacos. Leveraging his leadership and innovation skills, he introduced premium Baja-style cuisine to Oahu's locals and visitors.

North Shore Tacos has outperformed established chains, earning accolades such as #1 Fish Tacos from Sunset Magazine and a front-page feature in the Star Advertiser.

ELEN CORAZZARI

Elen, leveraging 25 years of leadership in her family's businesses, joined North Shore Tacos in 2014. She revamped the ambiance, introduced Brazilian fusion dishes, and enhanced service and food quality.

Elen's innovative strategies led to launching a successful food truck in Sharks Cove, Haleiwa in 2015. She holds a tourism and hospitality degree from the University of São Paulo.