To sell delicious and fresh food and drinks. That the food and drink we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and Hawaiian styles of cooking. To provide our customers with graciousness, efficiency, knowledge, professionalism and integrity in our work. To have every customer who comes through our doors leave impressed and excited to come back again. To provide all who work with us a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment. To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry.