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Our Story

From Baja Waves to
Oahu's North Shore.

↳ a surfer's dream, served daily since 2010

How a surfer's dream became one of the best food trucks on Oahu's North Shore. Baja-style Mexican food, made with aloha since 2010.

★ As Featured In

↳ press & recognition
01 Sunset Magazine
02 Honolulu Magazine
03 Frolic Hawaii
04 Hawaii News Now
05 BYU–Hawaii

★ Established 2010

The Story So Far

↳ four chapters, sixteen years
Joey Fullmer, founder of North Shore Tacos
Chapter 01

A Board & A Dream

↳ Baja-bound, taco-obsessed

It all started with a board and a dream. Joseph "Joey" Fullmer spent years chasing monster waves along the coast of Baja, where he fell in love with the simple perfection of authentic Mexican taco stands.

Chapter 02

The First Location

↳ Kam Hwy, 2010

In 2010 Joey brought that passion home. He converted a humble building in Hau'ula into a premium Baja-style taco joint that would change the North Shore forever. The restaurant quickly earned accolades like #1 Fish Tacos from Sunset Magazine and a front-page feature in the Star Advertiser.

The first North Shore Tacos location
Elen joins Joey at the North Shore Tacos
Chapter 03

A New Wave

↳ Elen joins the ohana, 2014

In 2014, Elen joined the ohana, bringing 25 years of family business experience and a background in tourism. She refreshed the restaurant's atmosphere, improved the food, added Brazilian fusion touches, and helped launch the popular Sharks Cove food truck in 2015.

Chapter 04

The Coastal Lifestyle

↳ where we are today

Today, our menu reflects the coastal lifestyle of Oahu's North Shore and the travels that shaped our love for great tacos. Inspired by Baja fish tacos and the fresh ingredients found across Hawaii, North Shore Tacos brings together casual beachside food and the surf culture that has always been part of our story.

The coastal lifestyle of the North Shore Tacos
“The fish tacos that set the standard for the islands — sashimi-grade, scratch-sauced, surf-soul.”
— Sunset Magazine · #1 Fish Tacos in Hawaii

★ How It's Made

From Boat to Plate.

↳ same five steps, every morning

Sixteen years on the North Shore, five simple steps every single day. From the fishermen who supply us to the plates we hand you — here's how a North Shore Tacos taco gets made.

1

Caught

Local fishermen, daily — never frozen, always the freshest catch.

2

Delivered

Same morning to both Hau‘ula and Sharks Cove — ocean to kitchen.

3

Marinated

Scratch citrus + spice rub, prepped in-house every morning.

4

Grilled

Open flame, made to order — never under a warming lamp.

5

Plated

Foil-wrapped to-go or sit-down with margaritas — your call.

★ Meet the Team

The Crew

↳ the ohana behind the tacos
Joey Fullmer, Founder and Chef

Joey Fullmer

Founder · Chef

"Brought the Surf Sauce home from Baja in 2010. Hasn't changed the recipe since."

Elen Corazzari, Co-Owner and Manager

Elen Corazzari

Co-Owner · Operations

"Runs the brand. Knows every regular by name. The reason it feels like ohana."

Tori Piccoli-Wong, Food and Beverage Manager

Tori Piccoli-Wong

Food & Beverage Manager

"Born and raised on Oahu. Keeps the ohana running smooth — events, service, every shift."

★ Follow Along

On the 'Gram

↳ @northshoretacos
ALOHA

Come Visit

Stay Salty.
Join Us.

↳ two spots, one ohana

Discover the best food on the North Shore for yourself. Grab your board and come see us.