North Shore Tacos | Our Story

From Baja Waves to Oahu's North Shore.

What began with Joey’s passion for Baja-style tacos became a shared family vision when Elen joined the business in 2014. Together, they continued evolving North Shore Tacos, bringing their experiences, ideas, and love for the North Shore into everything they built.

A Board & A Dream

Baja-bound, taco-obsessed. It all started with a board and a dream. Joseph "Joey" Fullmer spent years chasing monster waves along the coast of Baja, where he fell in love with the simple perfection of authentic Mexican taco stands.

The First Location

Kam Hwy, 2010. In 2010 Joey brought that passion home. He converted a humble building in Hau'ula into a premium Baja-style taco joint that would change the North Shore forever. The restaurant quickly earned accolades like #1 Fish Tacos from Sunset Magazine and a front-page feature in the Star Advertiser.

Elen Joins the Ohana

A new chapter In 2014, Elen joined the ohana, bringing 25 years of family business experience and a background in tourism. She refreshed the restaurant's atmosphere, improved the food, added Brazilian fusion touches, and helped launch the popular Sharks Cove food truck in 2015.

Building Something Bigger

With Elen now part of the business, North Shore Tacos continued to grow and evolve. Her experience brought a new perspective to the restaurant—not just as a place to grab a taco, but as part of the North Shore experience. Elen helped shape the restaurant into what it is today.

The Coastal Lifestyle

Where we are today. Today, our menu reflects the coastal lifestyle of Oahu's North Shore and the travels that shaped our love for great tacos. Inspired by Baja fish tacos and the fresh ingredients found across Hawaii, North Shore Tacos brings together casual beachside food and the surf culture that has always been part of our story.

How It's Made

Caught
Local fishermen, daily — never frozen, always the freshest catch.
Delivered
Same morning to both Hau‘ula and Sharks Cove — ocean to kitchen.
Marinated
Scratch citrus + spice rub, prepped in-house every morning.
Grilled
Open flame, made to order — never under a warming lamp.
Plated
Foil-wrapped to-go or sit-down with margaritas — your call.

Meet the Team: The Crew, the Ohana Behind the Taco

Joey Fullmer: Founder · Chef
Brought the Surf Sauce home from Baja in 2010. Hasn't changed the recipe since."
Elen Corazzari: Co-Owner · Operations
"Runs the brand. Knows every regular by name. The reason it feels like ohana."
Tori Piccoli-Wong: Food & Beverage Manager
Born and raised on Oahu. Keeps the ohana running smooth — events, service, every shift."