Open 7 days a week

11am - 9pm


North Shore Tacos

54-296 Kamehameha Hwy

Hauula, HI 96717

Food Truck - Haleiwa

59-712 A Kamehameha Hwy

Pupukea, HI 96712

▪︎ North Shore Tacos

We are famous for fresh food and drinks and the authentic surf culture of Oahu's North Shore. Smack your lips with our fresh mexican food served aloha style and relax in the ocean breeze in our open-air restaurant. Come on and enjoy the Hawaii's best tacos, always made with fresh ingredients and with your choice of meat and sides. We are waiting to receive and impress you with our quality of food. Aloha!

▪︎ Mission Statement

To sell delicious and fresh food and drinks. That the food and drink we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and Hawaiian styles of cooking. To provide our customers with graciousness, efficiency, knowledge, professionalism and integrity in our work. To have every customer who comes through our doors leave impressed and excited to come back again. To provide all who work with us a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment. To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry.

▪︎ Joseph Fullmer, Owner

Joseph Fullmer launched North Shore Tacos, LLC in 2010 after successful entrepreneurship in the construction industry, as an owner of Fullmer Brothers Construction and Hard Rock Masonry. Joseph used his knowledge of team building, turn-around innovation and his love of fresh fish tacos to bring high quality Baja style cuisine to the people and visitors of Oahu. Under Joseph’s direction, North Shore Tacos has succeeded where its nationwide predecessor chain restaurants. North Shore Tacos has been named #1 Fish Tacos in Sunset Magazine as well as recently being featured on the front page of the Star Advertiser.

▪︎ Elen Atlas, Owner

Elen Atlas joined North Shore Tacos, LLC in 2013, bringing more than 25 years of management and leadership experience gained in overseeing her family’s multi-location tire stores in Brazil. Ms. Atlas has revamped the restaurant’s aesthetics, refined the menu to include specialty Brazilian fusion desserts and drinks, and brought the customer service and food quality to a higher level of excellence. Elen’s forward looking expansion strategies include opening a successful food truck location in Haleiwa, with a new location slated to open at Shark’s Cove in the second quarter of 2015. Elen has a tourism and hospitality degree from Universidad of Brasil.